かわいいです! ("It's cute" in Japanese - pronounced "Ka-Wa-eye Dess") Kawaii is "cute." Dess is "it is."
I first met Hello Kitty in Japan 30 years ago. We all laughed thinking, "How cute! How very Japanese!" and then a decade later they came to the USA. I never dreamt that Hello Kitty products would still be around 30 years later. I guess, "Once cute - always cute!" - Bonnie Ward Simon